Description
Thank you for your interest in the DIY Guide — Copywriting for Entrepreneurs (Flight Plan).
Here’s what you’ll find inside once you download it:
Do you know the “Do It Yourself” philosophy?
DIY — Do It Yourself — is all about taking things into your own hands: learning by doing, gaining skills through practice, and saving money along the way.
What’s the purpose of the DIY Flight Plan for Entrepreneurs?
This guide is a practical document that pulls together all the key elements of your copywriting action plan, so you’ll always know your route and can confidently reach your destination: writing copy that connects and sells.
With the DIY — Copywriting for Entrepreneurs (Flight Plan), you’ll be able to identify and define:
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The foundations of your business project (your route) — clarifying your mission, which is a key part of your brand identity. Knowing where you’re heading makes it easier to write copy that truly resonates with your audience.
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Your ideal customer (your passengers) — understanding exactly who you’re writing for, so your message persuades and engages.
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Your brand personality (your aircraft) — recognising the voice and tone you’ll use when writing your copy.
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Your project’s current situation (your flight conditions) — making the most of your strengths and opportunities while addressing weaknesses and minimising risks. This way, you’ll know what to write and why.
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Your marketing goals and strategies (your flight plan) — creating an effective copywriting roadmap to help you reach your destination: turning followers into loyal customers with copy that connects and inspires.
Because only when we’re clear on why we do what we do, who we are, and who our customer is, can we write messages that capture attention and build real connection.
Flying is about freedom, about going further. That’s exactly what you’ll achieve with this guide — the freedom to take off, to fly higher, and to start your own journey towards your dreams.
You might get to your destination faster on your own, but with this guide at your side — and working together — you’ll go much further.
Note: This is the first edition (2020) of the guide, and it’s currently available only in Spanish. The second edition (2025) introduces a new SEO copywriting methodology designed to help you rank not only on search engines but also on AI platforms. This updated version is available in both Spanish and English, and you can download it for free from the blog on our website.
