SEO Copywriting Content Strategy and Marketing SEO Content Audit and Optimization Ghostwriting Writing and Editing

Hi, I’m Mónica Chacín

- Your SEO copywriter

I help you communicate your ideas clearly and shape them into SEO-optimised content that reflects your brand’s voice, ranks in search, appears in AI results, and resonates with your ideal clients.

You don’t need more content. You need the right words, the ones that make people stop scrolling, feel something, and take action.

Since 2018, I’ve been writing content that captures the attention of the right audience, clearly communicates what you do and why you’re the right choice, and inspires action such as booking a call, downloading a guide or making a purchase.

Discover more about my journey
from Copywriter to SEO Copywriter

What I am offering

01. SEO Copywriting

Content optimised for search engines, humans, and AI platforms, crafted in your brand’s voice and aligned with your business vision. From homepages to blogs, landing pages, service pages, about sections, and product descriptions. Written in English, either British or American, or in Spanish for Latin America or Spain.

02. Content Strategy and Marketing

Comprehensive content planning that covers competitor research, buyer persona definition, goals, topics, tone, structure, and formats. Together, we create a coherent, scalable content ecosystem based on E-E-A-T “Experience, Expertise, Authoritativeness, and Trustworthiness” principles to stand out on Google and AI platforms. We also develop ebooks, guides, newsletters, case studies, and scripts to support your marketing goals.

03. SEO Content Audit and Optimisation

Existing texts are reviewed to identify opportunities for improving ranking, clarity, structure, and conversions. A strategic plan with clear actions is delivered to align your content with the latest standards of search engines and AI platforms.

04. Ghostwriting

I help you bring that book you’ve been dreaming of to life by writing autobiographical, personal, or thematic books in your voice and experience, crafting an authentic and coherent narrative that conveys your purpose. I have worked with public figures, entrepreneurs, and professionals to transform their stories and knowledge into books that inspire, position their brand, and leave a lasting impact.

05. SEOCOPYLAB.ai

An all-in-one platform combining the speed and precision of AI with the valuable experience and knowledge of human experts in SEO and copywriting. SEOCOPYLAB.ai is designed to support SEO specialists who need help with copywriting, copywriters who want SEO assistance, and business owners who require both. The processes involved have been reviewed and approved by SEO and copywriting experts to ensure top quality and effectiveness.
We’re building this tool with your input. Visit SEOCOPYLAB.ai to learn more and join the waitlist!

Results That Speak for Themselves

+130% Organic Clicks and +8.5 Position Increase in 5 Months

We boosted search visibility with an SEO copywriting plan focused on content optimisation, keyword alignment, and AI-ready site structure.

→ Services: Strategic SEO Copywriting, SEO Content Audit & Optimisation.

Social Media Revamp:
5x Engagement
in 6 Months

We redefined the brand’s tone, themes, and visual narrative to connect with its wellness community and spark genuine interaction.

→ Services: Content Strategy & Marketing

Top 1 on Google for Local Service Keywords

We optimised copy and site architecture to help brands outperform competitors and stand out in their industries.

→ Services: Strategic SEO Copywriting, SEO Content Audit & Optimisation

10x Blog Traffic in 4 Months

We built a content plan aligning intent, voice, and conversions to turn blogs into lead generators.

→ Services: Content Strategy & Marketing, Strategic SEO Copywriting

What My Clients Say

These words from some of my clients mean so much to me. They’re not just kind testimonials; they keep me motivated, inspired, and grateful every day.

If you are looking for compelling persuasive writing, text or copy for your marketing or promotion materials. Working with Monica makes your content effective due to her empathic personality, she makes sure to take time to really understand your context and underlying needs before she defines a customer/ market fit strategy. For our learning community Learning Rebellion, she managed in a very short time to increase visibility by including & enriching social media content to reach a larger audience.

A moment of serendipity led me to meet Mónica at a networking event. Her warmth and entrepreneurial spirit stood out right away. After reviewing her work, I invited her to join a training project I was leading. Throughout the project, Mónica proved to be professional, empathetic, and a true team builder. We later collaborated remotely, and once again, her creativity and attention to detail made a real impact. I fully recommend Mónica, anyone who gets to work with her is truly fortunate.

Mónica is professional, friendly, and well-organised. She helped ensure the Spanish translation of several Italian eBooks I was designing was of high quality. Even though Spanish is my native language, I know that good writing requires expert input, and Mónica’s experience made all the difference. She’s my trusted copywriter, and I wouldn’t hesitate to recommend her.

I can’t say enough good things about Monica. From what I’ve personally witnessed, she has taken companies with zero online presence and brought them to the top ranks of Google and other leading search engines. She’s a master with words and an absolutely dedicated professional. Monica tackles problems that even experienced developers would struggle to solve, all while crafting perfectly worded, human-centered SEO descriptions that connect with people and draw customers in through her thoughtful messaging.

I couldn’t recommend her more. Her dedication and sharp eye meant my texts were not only spotless but also clearer and more engaging. She’s been editing my texts and books since 2022, and thanks to her brilliant work, I’ve now got two bestsellers and a top 10 under my belt. She’s top-notch in both Spanish and English.

Mónica is an absolute pleasure to work with. She's very responsive, professional and helped us to understand what it is we needed to improve our SEO rankings. She goes above and beyond and we cannot recommend her enough.

We asked Monica to write the content for our website and she did an amazing job. She’s a true professional, clearly passionate about what she does, and she quickly understood our company’s philosophy to reflect it perfectly in the copy. If you’re thinking about hiring someone for SEO copywriting, don’t hesitate, Monica is brilliant and highly recommended.

Let’s tell the story of why your brand is the best!

Great stories build trust, and trust drives visibility, engagement, and conversions.

Blog and Insights

SEO Copywriting for Beginners – DIY Flight Plan in the AI Era

A full guide to write natural content that ranks and gets picked by AI.

Is AI content bad for SEO? What Experts are Saying

Discover the truth behind AI-generated content and how it truly impacts your SEO rankings today.

In this video, I introduce the SEO Copywriting for Beginners Flight Plan