You’re great at what you do. So why aren’t more people finding you online?
If you’re here, chances are you’ve got a message worth sharing, a product, a service, a story, and you’re struggling to get it in front of the right people.
You’re not alone.
Many brands face the same challenge, and that’s why freelance SEO copywriters like me exist: to help you turn clarity into visibility, and visibility into growth.
I’m Mónica Chacín, and I help brands find the right words, the kind that truly connect, build lasting trust, and show up exactly where they need to.
In 2018, I started offering my services as a copywriter, helping brands connect with their audience through storytelling.
By 2020, I realised that no matter how good the stories were, they weren’t enough on their own to help brands get found online.
Visibility was changing, search engines were evolving… and then AI arrived.
That shift led me to evolve from copywriter to SEO copywriter, helping businesses stand out, be easy to find, and maintain authentic communication in a fast-changing digital landscape.
By 2024, platforms like ChatGPT, Gemini, Perplexity, Microsoft Copilot and more, had completely transformed the way people discover content.
Traditional SEO and copywriting no longer had the same impact they once did.
When artificial intelligence changed the way people discover content, traditional SEO and copywriting no longer had the same impact.
AI platforms have completely reshaped how we search, read, and make decisions.
That’s why I founded SEOCOPYLAB in 2025 as part of the Google for Startups community.
SEOCOPYLAB is more than a platform, it’s a living lab where we develop practical strategies to solve real-world challenges. We explore how to appear in AI-generated answers and search results, how to create content that builds trust and drives action, and how to build lightweight websites that grow your brand sustainably.
If you’re a startup founder, business owner, or entrepreneur, we’ll help you communicate what you do in a way that truly matters to your audience, in Spanish (Latin America or Spain) or English (US, UK, or Ireland).
I’m a native Spanish SEO copywriter and also offer services in English. I craft words that work across cultures, platforms, and algorithms. Helping brands grow in markets such as Spain, the United States, Ireland, the UK, Italy and the principality of Monaco (Monte Carlo).
I love writing. That’s why my work doesn’t feel like work. Maybe it’s also because I’m part of an amazing community at Google for Startups and have a four-legged creative advisor who inspires me every day.
I also love connecting with like-minded people, like you. So, if you’re ready to grow your business and sow the seeds of success, you can count on me.
I’ll be happy and grateful to help you write the first chapter of the life you want and deserve.
Get found on search engines and AI platforms.
Scalable content with E-E-A-T at its core.
Optimise content for better performance.
Bring that book you’ve been dreaming of to life!
I’ve worked with brands and professionals across a wide range of sectors: real estate, events, interior design, gastronomy, hospitality, architecture, legal, consulting, technology, electronics, NGOs, education, translation, e-commerce, and more.
Each collaboration has been an opportunity to build meaningful connections and contribute to projects that inspire transformation, creativity, and impact.
